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THINGS TO TEST ON YOUR WEBSITE TO INCREASE SALES By Erny Setyawati
The
Internet is powerful selling tool. Never before has been easier to start
a business , be able to reach out to literally millions of potential customers
and make your business succeed. Yet time has taught us that there is much
more to success that simply having a website or using these tools. Bottom line... testing is the ONLY way to discover what works -- and what doesn't -- on your web site, and it's the BEST way to start increasing your sales exponentially. And if you take the plunge and test even just one of the following six things, you'll learn just how true this is... especially when you start seeing a dramatic improvement to *your* bottom line! Test #1: Offer ONE product or service on your homepage We've
found that offering fewer products in one place with more copy describing
those products ALWAYS translates into higher sales. Test #2: Reposition your opt-in offer to BOOST your opt-ins and build a bigger list of loyal subscribers Your
opt-in offer is your tool for gathering your customers' e-mail addresses.
In exchange for their address, you might offer them a free report containing
valuable information or a regular free newsletter. Test
placing your opt-in in the "first fold" of your salesletter
-- the area of screen first Test #3: Add impact to your promotions with "hover ads" I'm
sure everyone's familiar with pop-ups. They're the small windows containing
a special offer or other information that sometimes "pop up"
when you visit a web site. Test
#4: Establish a problem in your copy and show how you In
the first couple of paragraphs that appear on your homepage, you need
to go into more detail about the problem you introduced in your headline
-- showing your audience that you relate to them. (Only when your audience
feels you Once
the problem is established, you can then begin introducing your product
or service as the solution to this problem. By emphasizing exactly *how*
your product or Test # 5 :Focus on your readers... not yourself The
most successful salescopy focuses on the reader. Too often, business owners
neglect this simple golden rule. Look carefully at your salescopy. It's
very important that your salescopy instills a sense of urgency in your
visitors, compelling them to buy NOW. The best place to do this is towards
the end of your
- Offer a limited-time price discount offer where
- Offer additional bonuses for free if they buy within a
- Offer only a limited quantity of your products or Test #6: Boost your product's desirability by adding images. Images
of your products make them seem more tangible and "real" to
your visitors and are a powerful sales tool. In fact, our testing shows
that you can increase sales by more You should also test adding images to your order page, and test the response to using no images at all. By carefully analyzing sales during each test, you'll learn exactly whereto place product images for maximum impact. Erny Setyawati is the Web Master of http://www.baliglobalmarket.com and the Publisher / Editor of Bali Global Market Ezine. The Newsletter is full freebies, articles and free advertisement for member. If you are tired of spending money for advertisement and then need responsive subscribers . Join us today and let's me spread your product and services to our subscribers. Let's visit free at: http://www.baliglobalmarket.com
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