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How
to Get Other People to Link to Your Website and Get by Sean Proske
How would you go about getting a large number of highly ranked sites to link back to your own website? Simply asking for a link won't do the trick, even if you offer to reciprocate. A site that gets 100,000 hits a month won't consider it a fair trade to exchange links with a site that gets 100 hits or even 1,000 hits a month. In order for websites that are much more popular than your own to link to yours, there has to be something to justify it. Something of value needs to be exchanged. If you can't offer at least as much traffic as you'd expect in return, and paying for links isn't an option, then you need to be a little creative to create value in linking to your site. There are at least five ways to accomplish this. 1. Ezines Write articles and then submit them to ezines. Your article will end with a resource box that contains a link to your website. Ezine publishers are always looking for fresh, new content and if you can put together a few paragraphs worthy of publication then your article will make it's way into the ezines, and stick around for a long time in their web-based archives of previous issues. Search engines index Ezine archives regularly, and those pages are usually ranked fairly high. An inbound link in an ezine's archive will do wonders for your link popularity. Fill that article with keywords that are relevant to your target market and even if your website still ranks poorly, your article may very well appear on Google's first page. 2. Article Banks Take
that article you've just submitted to the ezines, and post it on article
banks. Article Banks are basically websites that provide a source of royalty
free content for ezine publishers to use. Posting articles there is an
indirect way of submitting your work to publishers for their consideration.
For the most part, article banks include every submission in their database,
so even if no ezines are interested in publishing your article, you still
end up with an inbound link on a site that has a high ranking, and is
spidered frequently by the search engines. It counts for link popularity,
and as with an article published in an ezine it may still come up on the
first page of search results if you stack it with relevant keywords. Every
business loves a glowing recommendation. Testimonials are a powerful marketing
tool, and if you're willing to provide one it will probably be published
in a very prominent place on the recipient's website. A testimonial is
a great way to get inbound links on high-ranking websites, and as long
as you don't go overboard it's okay to talk a little bit about your own
business. For example, consider the following testimonial."We were
just getting ready to release our new article submission software when
we realized our website was down. It turned out that our domain had expired
and it was pending deletion. We called our registrar, and in spite of
the fact it was 3am in their time zone they were able to help us out.
The customer service representative was courteous, professional, and extremely
helpful. We were up and running again within an hour, and yes we renewed
for ten years. It'll be a long time before that happens to us again. After
the service we received, we'll never deal 4. Message Boards/Forums Find message boards or forums related to your area of expertise. Post helpful messages, and post them often. Your knowledge will establish credibility for yourself and your business. Your willingness to help others will inspire loyalty in those whose problems you solve, and they'll buy from you first. Embed important keywords in your messages, include your URL in the signature on each message you post, and just like the ezine archives and article banks, your messages will be indexed by the search engines, your link popularity will improve, and people will find your site. 5. Shareware Directories Shareware and Freeware directories, download sites, software archives, whatever you want to call them; they are high-ranking sites that generate lots of traffic. If you've written any type of software then you've probably already created a listing on many such sites. If not, then it probably hasn't even occurred to you to post anything to the shareware sites. Need something to post, no problem. If you have a website then you probably have some PHP or Perl scripts to handle form submission, process orders or some other task. If you wrote these scripts or paid someone to write them for you, then you own the rights to them and you can offer them for sale or simply give them away. Using any one of the above techniques will help you to quickly develop a large network of high quality inbound links from high traffic sites. The more links you have, the more traffic ... and the more sales you'll have.
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