how_authors_and_writers.htm

Using your own customized, inexpensive, simple but powerful minisites to sell your ebooks, books or courses is the smart way to go. You can sell more of your books by setting up several minisites for your information product or product line. Just let your glorified sales letter (minisites) headline have targeted keywords corresponding to your book title or subtitle.

Without your own tailor-made minisite, what most writers do is to direct the prospect to Amazon.com or other online booksellers. The problem is that your book is listed with other titles and chances are that the customer may end up buying someone’s book instead of yours. In sales, it is known that a confused mind hardly buys. Whenever you overwhelm the brain with too many choices, it shuts down. This may shut down your book sales too, making you lose money.

Here are three other problems you will run into if you want your tailor-made minisite to sell your book, ebook or resale right packages:

· Figure out how to design your own minisite by yourself. Usually with expensive softwares with steep learning curve and technical jargons. If you can design sales page minisites on your own, you would have done it by now. Besides, dreamweaver, and frontpage have learning curve you cannot navigate without help

Hire a freelance web designer to setup your minisite. Yes, they tell you to go to: Rentacoder.com, Elance.com or Scritplance.com where you waste your time and place a bid. The cost is from $100 to $500 per minisite (multiple it by the number if you want several minisites) and you are not sure of what you are getting and nothing is guaranteed. This fly-by-night web designers don’t care about technical support in case your site falls apart. They don't care! Trust me it can happen to you and I have experienced it all. Before now, this solution was what I recommended to authors and writers alike.

· Next thing people tell writers is to use templates to design their book sales page minisites. Using templates is a sure way to lose respect because you are not sure of how many people are using the same generic templates. Minisite templates cost you from $15 to $45 and the free ones are even worse with all kinds of advertising that may require clean-up. Other problems with using minisite templates are that they have limited use and flexibility.

The best, cost-effective, and innovative way is to use free softwares that still give you professional-looking minisites. And I will show you where to download the free softwares. No, it is not dreamweaver or frontpage. Those cost money like I said earlier. They don’t require reading complicated technical manual and my minisite video CD-Rom will show you step-by-step what to do, how, why and where to get the free softwares to code your minisites. You can even design several minisites without restrictions.

Designing your own minisites is not only necessary for your books, ebooks or other information products, minisites are also good for name-capture page for your newsletter, landing page for your affiliate links or Google Adwords advertising. The use of minisites is endless if you must make money online with your books or articles. Ezinearticles.com has restrictions where you don’t even add your Clickbank or other affiliate links on your author’s resource box. So, setting up your own minisites is even more necessary now than before.

Minisite video tutorials will walk you through all the steps to setup, maintain and run your book sales letter minisites.

For more information on how to setup, maintain and run your own low cost, professional book sales minisites with free softwares. Uzo's narrated minisites video CD-rom is yours to use and keep as part of your business library collection. Find out more about minisite video tutorials