3quick_reminders.htm

Immediate Action Step: Make sure you create a path of readership for your skimming audience-- by including compelling subheads scattered throughout your copy.

(Or if you're writing an article like this where you can't bold your words, use numbered points, colons, and frequent paragraph breaks like I'm doing here.)

When your skimming audience reads each subhead or major point they should be able to understand your entire sales message. And the interesting part is, if your subheads are compelling enough, they will convert your skimmers into readers, who will want to read the rest of your message.

Mission accomplished.

2. People don't believe you: They doubt, deny and distrust Your Goal: To convince them that you're the real deal.

Here's How: Use the tried and true testimonial formula by keeping testimonials short, sizzling and specific. If you can help it, get one testimonial per benefit that you are presenting.

Make sure that everything you say is PROVEN through supporting evidence. If you can't prove it, leave it out. You'll come across like a snake oil salesman.

When you can accomplish the above, you will come across as
credible and trustworthy.

Mission accomplished.

3. People don't take action: They procrastinate, ponder, and put off

Your job: Make them act immediately

How to Do This: Give them REAL reasons why they need to act on this NOW. You can accomplish this by using scarcity, takeaway selling, and deadlines to create URGENCY within your prospects.

You won't get people to act by using that fake countdown clock you see on so many websites. You WILL get people to act by telling your prospects that there is limited seating at your event, a certain number of irresistible bonuses for the first people who order your product, or special "fast start" calls for the first X number of signups.

Your job in your sales message is to make the value of your product, far outweigh the amount of money you are charging for it. When you include the fact that there is a LIMITED number of packages, or that a special price is only going to last for a certain amount of time, you will get your prospects to get off their duffs and take action.

And... problem solved.

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