BALI GLOBAL MARKET EZINE
WEEKLY TIPS NEWSLETTER
ISSUE # 1 FRIDAY, JULY 2005
FEATURE ARTICLE
6 IMPORTANT TIPS FOR CHOOSING EZINE TO ADVERTISE IN
By Erny Setyawati
Did you ever wonder why some business owners seem to be able to pull in all the business they want, while others – perhaps you –can’t seem to get any momentum? More often than not, it is because the successful ones have learned from marketing experts what works and what doesn’t work in their marketing and promotional materials. Some marketing secrets seem to be secrets simply because they‘re widely known or understood. Only from trial and error and ad tracking – combined with research on natural psychologycal predispositions – do marketing experts know what really triggers a sale.
To encourage readers to use the resources to learn more about triggers and improve sales and marketing techniques is very important to use. Wasting money online is easy to do and very frustrating!!! If you have experienced that frustating, you are going to love how hassle free it is to use and profit from ezine.
You and I suffer from the same problem ...... not buyers to our website... so they can buy your products and sign up for your information or offer. How to solve the problem. There are many ways folks do. One the best choise is ezine advertising. Yes !!!, ezine advertising is the way to go. It truly is. Here we’ll show you what to look for in an ezine and how to know the ezines that are a waste of advertising money before you buy. There are few tips to follow to advirtise ad in ezine.
1.
Decide what your advertising budget will be for this campaign.
Generally, an ad will run a week or two after you place your ad order, so you
might as well buy enough advertising to run a month while you’re in the
process of finding the ezines and buying the ads.
2. Your ezine ad campaign will get better as you buy ads, test them and start optimizing your results.
3. I recommend being unique to use the ads, because many affliate or MLM company have provided using special ads then be aware that lots of other folks are using them too.
4.
Compare the number of subscriber Vs. The Start date of the Ezine.
Look at the number of subscribers vs the start date of the ezine. There are
many ezine had have many subcribers for few months. As an example let’s
you find ezine with 5000 subscriber and today’s date is 3/1/00, you then
notice the ezine first began on 11/15/99. You now know that the ezine has been
publication for a little over three months and already 5000 subscribers. This
type of ezine may not the best for advertise in because likely the subscriber
aren’t all targeted. It also runs a higher risk of SPAM complaints.
5.
Notice how many total ads are allowed in each issue.
If the publisher says “ unlimited “ or “ as many as you pay
for “ then it may be a good idea for you to look at an on line version.
Once you get your issue, you can see how many advertiser placed ads in the ezine
. You may consider that there are too many ads to compete with.
6.
Compare the price the Ad vs. The size of the Ezine.
Pay attention to the price of the ads vs. The size of the ezine. There is no
set standard so you just need to compare. You may find an ezine with 500 subscriber
charges $5 per ad, which is .01 per subscriber. Or you may find some that charge
more. You ‘ll need look and compare before you can get a feel for it.
Erny Setyawati is an Editor and the author of Bali Global Market Ezine. Her Ezine give special information about Home Business Strategy and a little story about Bali Island which is very popular with BAli Bombing Tragedy. More detail visit us at http://www.baliglobalmarket.com.
TEN QUICK STEPS FOR UNIQUE SELLING ADVANTAGE
By : Abe Cherian
Your
Unique Selling Advantage is that one distinct appealing idea that sets your
business apart from your competitors. It distinguishes your particular business
in a positive manner.
To identify your USA, you want to begin by establishing a statement of benefits
for your business. The statement of benefits is a list of all the various strengths
that you or your product or service might possess. From this list, select three
to five major strengths and formulate them into cohesive USA (Unique Selling
Advantage) based upon those characteristics that really motivate your prospects
to become customers of your business.
It should include items that reflect either the operation of your business or
the quality of your business or service. It can include location, surroundings,
price, value, product knowledge, actual buying experience from your company,
etc.
This is really that single unique benefit, essence appeal or promise that your
company makes to your prospects. Onethat no other competitor offers.
Most businesses cannot really articulate in one to two crisp, concise, clear
paragraphs the USA of their product or service of their business. Of those who
can only several even have one. The rest are trying ineffectively to be all
things to all people.
You need to have that crisp niche driven USA. It should be one unique attractive
selling advantage that you're best suited to deliver to your prospect.
Depending on the strength, and maybe the biggest marketing void in your area
for an unfulfilled niche, your USA may be
one of the following ten steps:
¤ You could sell your product or service for less.
¤ You could specify the exact amount and sell it for less than any other company. Many appliance stores do this like Sears or Lowes. They give you a guarantee that they have the lowest price.
¤ You can set a higher quality product or service than anyone else. You may charge more. Explain to them that you're giving a lot more value. This is a more preferable method.
¤
You could provide more customer service or education before, during and after
the sale than anyone else does at
a comparable or lower price.
¤
You might offer price guarantees or twice the level on assurance protection
or' warranty than your next closest
competitor.
¤ You might offer exceptional bonus products services,premiums or gift certificates than anyone else.
¤ You might offer a larger selection or more choices and options than anyone else.
¤ You might have a service department that is 20 times the size of your competitors so the customer only has to wait one hour before you can service them or they might show up within 30 minutes.
¤ You might have a trade in program that maybe another company doesn't offer.
¤
You might have a specific age group that you service.
The
number of possible USA's is really infinite. You can have more than one and
market to more than one group. You
really have to decide what your main USA is, what it has been or what it should
be before you really begin to reconstruct your entire marketing mission. You
can weave the USA into everything that you do.
You want to be certain that you can actually fulfill What ever this big USA
promise is you decide on. It doesn't do any good to promote your fabulous selection
of products or services if you only have two versions of an item.
There are in fact some prevalent USA's in most businesses.And you can ask a
business owner to clearly articulate in one paragraph or less his/her USA. Most
of them don't have an answer.An "elevator speech" is if you get on
an elevator and
Some one asks you what you do, you should be able to tell them concisely and
clearly what it is before you get to your specified floor. They should be asking
you, "Really? How do you do that?"
It's really no surprise that most businesses lack a USA. It's no surprise that
they barely get by. Their failure rate is high and their owners are apathetic.
They get only a small share of the potential business.
Other than having a great location, why are they going to get people to come
to their business? If they don't offer an appealing promise or unique feature
or special service?
Look at Wendys. They're sitting on a comer lot with a great location, but another
hotdog or hamburger joint might also have a great location. Why do people go
to Wendys versus the other hotdog place which may even have better food?
Because Wendys offers all the other great advantages. You know what you're going
to get. The restrooms are spotless,
etc.
Do you want to go to a firm or company that's just there? Or one that really
has some type of unique benefit? Whether
it's incredible prices or selections?
Would you rather go to a company that offers you the broadest selection in the
country? Or one with every item marked up half the margin the competitor's do?
Or one that sells the Rolls Royce of the industry?
You gain an advantage by offering a big, unique, appealing product. You want
to focus on that gap real need or unfulfilled part of your market. You want
to integrate that USA into every part of marketing your business such as display
ads, yellow pages, direct ads, salespersons.
About
The Author
Abe Cherian is the founder of Multiple Stream Media, a company that helps online
businesses find new prospects and clients, who are anxious to grow their business
fast, and without spending a fortune in marketing and automation.
http://www.multiplestreammktg.com
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