BALI GLOBAL MARKET EZINE
Weekly Tips Newsletter # 20 Monday, December 2005
THOUGHT OF THE DAY THE MOST ESSENTIAL FACTOR IS PERSISTENCE, THE DETERMINATION NEVER TO ALLOW YOUR ENERGY OR ENTHUSIASM TO BE DAMPENED BY DISCOURAGEMENT THAT MUST INEVITABLY COME -JAMES WITH COMB RILEY - |
FROM THE EDITOR
Dear Subscribers !
For this happy time, we say Merry Christmas and Happy New Year. We hope, all of you are always happy with your family. Many subscribers have asked us, what is the purpose using Ezine. May be, this is very confusing for new marketer on marketing on line. By creating Ezine, marketer can gain opt in subscriber and contacting them to promote your product and services. This publication talk about Ezine, if you have problem how to create Ezine, you can contac us . Thank you and have nice day .
Warm Regards
Erny Setyawati ( Editor / Publisher )
http://www.baliglobalmarket.com
TALKING ABOUT EZINE
HOW TO ADVERTISE IN EZINES
By Anne Ahira
Advertising in Ezines has proven to be a very cost-effective way to market. You can reach a large audience for little investment and the exposure usually happens very quickly. Most Ezines will tell you what their requirements are for advertising. Make sure you follow the guidelines they set forth.
You usually have three different options when advertising in Ezines.
Classified Ads – these are placed in different sections of the newsletter. They are the least expensive.
Top sponsoring ad – this is the first ad on the newsletter, usually at the very top
Solo Ad – these are ads run individually and sent out to the subscriber list. While they are the most expensive, they also have the best response rate. Many advertisers are able to produce five times their money when using these ads.
Ok, now that you know the basics, it’s time to start looking for Ezines to advertise in. The best place to start is: Directory of Ezines :
As you gather information on the Ezines that look promising, begin to make a list of them for future reference. You could make a spreadsheet, for example, with all your choices listed.
Make sure you have:
The
Ezine name
Editor’s name
Editor’s Email
Number of Subscribers
Advertising Cost
Comments
Don’t forget the Ezines that you're already subscribed to! After all, you represent your target market! The ones you find the most informative are the ones you should be looking at advertising in first!
Also, remember to do the follow up work with your ads. Once it has run, you need to track your results. The key to any marketing campaign, as I mentioned earlier, is testing and tracking. Please don’t forget these very important steps! Every ad should be tracked for performance or you’ll have no idea what’s working and what’s not. Testing different ads is just as important.
You will also have the ability to see first hand the ads that I place and the conversion ratios I receive from them. I will update my site each time I run a new ad so make sure you check that section out before you start advertising!
By:
Anne Ahira
Editor The BEST Affiliate Newsletter
http://www.thebestaffiliate.com
6 IMPORTANT TIPS FOR CHOOSING EZINE TO ADVERTISE IN
By Erny Setyawati
Did you ever wonder why some business owners seem to be able to pull in all the business they want, while others – perhaps you –can’t seem to get any momentum? More often than not, it is because the successful ones have learned from marketing experts what works and what doesn’t work in their marketing and promotional materials. Some marketing secrets seem to be secrets simply because they‘re widely known or understood. Only from trial and error and ad tracking – combined with research on natural psychologycal predispositions – do marketing experts know what really triggers a sale.
To encourage readers to use the resources to learn more about triggers and improve sales and marketing techniques is very important to use. Wasting money online is easy to do and very frustrating!!! If you have experienced that frustating, you are going to love how hassle free it is to use and profit from ezine.
You and I suffer from the same problem ...... not buyers to our website... so they can buy your products and sign up for your information or offer. How to solve the problem. There are many ways folks do. One the best choise is ezine advertising. Yes !!!, ezine advertising is the way to go. It truly is. Here we’ll show you what to look for in an ezine and how to know the ezines that are a waste of advertising money before you buy. There are few tips to follow to advirtise ad in ezine.
1.
Decide what your advertising budget will be for this campaign.
Generally, an ad will run a week or two after you place your ad order, so you
might as well buy enough advertising to run a month while you’re in the
process of finding the ezines and buying the ads.
2. Your ezine ad campaign will get better as you buy ads, test them and start optimizing your results.
3. I recommend being unique to use the ads, because many affliate or MLM company have provided using special ads then be aware that lots of other folks are using them too.
4.
Compare the number of subscriber Vs. The Start date of the Ezine.
Look at the number of subscribers vs the start date of the ezine. There are
many ezine had have many subcribers for few months. As an example let’s
you find ezine with 5000 subscriber and today’s date is 3/1/00, you then
notice the ezine first began on 11/15/99. You now know that the ezine has been
publication for a little over three months and already 5000 subscribers. This
type of ezine may not the best for advertise in because likely the subscriber
aren’t all targeted. It also runs a higher risk of SPAM complaints.
5. Notice how many total ads are allowed in each issue.
If the publisher says “ unlimited “ or “ as many as you pay for “ then it may be a good idea for you to look at an on line version. Once you get your issue, you can see how many advertiser placed ads in the ezine . You may consider that there are too many ads to compete with.
6.
Compare the price the Ad vs. The size of the Ezine.
Pay attention to the price of the ads vs. The size of the ezine. There is no
set standard so you just need to compare. You may find an ezine with 500 subscriber
charges $5 per ad, which is .01 per subscriber. Or you may find some that charge
more. You ‘ll need look and compare before you can get a feel for it.
Erny Setyawati is the Web Master of http://www.baliglobalmarket.com and the Publisher / Editor of Bali Global Market Ezine. The Newsletter is full freebies, articles and free advertisement for member. If you are tired of spending money for advertisement and then need responsive subscribers . Join us today and let's me spread your product and services to our subscribers. Let's visit free at: http://www.baliglobalmarket.com
EFFECTIVE ADVERTISING THROUGH EZINES
By David Bell
Everyone knows there's a world of information and services on the Internet. So what does that mean for your business? Do other businesses or consumers that are looking for a service or product that your business offers discover your service? The answer might be a big "NO" to you. Just like us, you have placed advertisements in newspapers and magazines and the results were not as good as you expected.
We once we placed an advertisement in a magazine that claimed to have over 1.5 million subscribers nationwide. We spent nearly a thousand dollars for the ad and only got a few responses. What went wrong? The answer is very simple!
Our ads were buried among dozens of advertisements, and it was not targeted to the right audience. We learned to advertise smarter and now we are getting good responses from our Ezine ads.
As businesses are shopping around for the right publication in which to advertise, they are learning that the Internet online newsletter, or Ezine, often provides a better chance for online advertisement. Internet businesses find they can communicate with customers and market their services more efficiently via the online publications. A key advantage of Ezine advertising is that it is more targeted and much more cost-effective.
What are Ezines? Ezines are content-rich and informational online publications that are delivered to subscribers with permission through email. Most Ezines are free to subscribers. Individual Ezines may focus on a particular topic or subject. For instance, our own B2B Ezine covers news and the latest trends in business-to-business markets in cyberspace.
Each Ezine usually displays classified ads or feature advertising placements. More and more businesses have come to realize the importance of advertising on Internet Ezines and newsletters. Here are some of the main reasons why you should focus more of your budget towards Internet Ezines advertisement:
Cost-efficient
Print publications such as magazines and newspapers usually charge $15 to $25 dollars per word for classified ads, or $200 to $300 per inch of column space. Needless to say, these are very expensive options to small business operations. Most Ezines are able to deliver at a much lower cost because of their low overhead for production and delivery.
In a print magazine you will see full color glossy ads that were produced for thousands of dollars. In Ezines, even feature advertising can be found between $300 to $800, much cheaper than traditional advertising.
Instant delivery
Most Ezines are published on a daily or weekly basis. When you place an ad with your favorite Ezine you can always expect to see it in circulation the next day or within a week. With traditional advertising you will normally wait up to two or three months to see your advertising in print. With a good Ezine, advertisement information is just a click away for your audience since your ad is hyperlinked to your website URL, Ezine subscribers can simply click on your URL or email address and get your information within moments.
Less competition
A print magazine usually has dozens of ads while an Ezine only has about a dozen. Would you rather compete with many other advertisers or just a few?
More targeted
Almost all Ezines are opt-in mailing lists. People who subscribe to a particular Ezine are willingly receiving them. Ezines are targeted to those who share the same interests. Eventually, they will read your ad.
Global audience
Ezines are one of the very few ways to truly reach people all over the world. Even though I live in the central Illinois, my B2B Ezine reaches subscribers from over twenty five countries. It doesn't cost me a penny to send the Ezine directly to them. If your services are available globally you need to consider advertising in Ezines.
If you are looking for a cost-effective alternative to print advertising, Ezine advertising is one of the most efficient ways to reach people who might be interested in your services or products.
I hope this helps in your future marketing decisions.
David Bell
Advertising research and development center
# 1 Internet Marketing Agency -Online Advertising Agency
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