newsletter_august4

BALI GLOBAL MARKET EZINE

WEEKLY TIPS NEWSLETTER

ISSUE # 4 THURSDAY ,AUGUST 2005

FEATURE ARTICLE

How to attract affiliates

By : Christopher Ruane

One of the biggest fears new Affiliate managers have is in finding new affiliates. This fear is a stumbling block that stops many site owners from getting started with affiliate marketing.

Interestingly, with a proper marketing strategy, getting affiliates may not be very difficult. Given below are some tips that may help in attracting new affiliates.

"Complementary" sites are a sites that sell products or services that compliment your offerings. If you sell "gardening tools", a site that sells books on "gardening tips" would be a perfect affiliate.

If you sell software, try looking for sites that sell computers or computer parts. Finding sites that already attract your target market, and can benefit from recommending your product or service to their visitors, is the goal.

There are many sites that do not sell any kind of product or service but are mainly content-oriented sites. Such sites promote an idea, concept, study or belief. Content sites that are used as a resource for your target market are ideal affiliates.

Each of your affiliate types will have different needs; some of their needs will overlap, but you should find a distinct difference in many of their needs.

Take a look at your affiliates and try to determine one outstanding characteristic that can easily be compared across the board and choose at least three types of the characteristic.

Different types of affiliates will need different linking methods. Let's use the example above where we had different groups based on sales. Your low sales group may be satisfied with a banner or two to place on their site. Your medium sales type may be interested in an article or two for added content on their site.

Your high sales group will probably pass up banners for articles, guestbooks, email ads and signature files.

The Third Step involves the process of creating and compiling linking methods for each group of affiliates. Based on the needs you identified in Step two, create and compile linking methods for each type. Here are a few linking methods to think about.

Banners - Though they aren't as effective as other linking methods, banners are still widely used and expected. Make banners in a variety of sizes to fit tops of pages, bottoms, toolbars, sidebars and other miscellaneous areas.

Articles - These are great for affiliates that need content for their websites and newsletters. Be sure that your articles are articles and not ads.

Email Ads - Your active affiliates may be interested in placing ads in e-zines or their own newsletters. Try writing a few ads in different lengths.

Signature Files - Dedicated affiliates may even add your tag to their signature line. Give them a few witty lines to choose from.

Guestbooks: - Let your affiliates help you build your Opt-In email lists with guestbooks. Offer them a commission for each email address they send you, or each resulting sale from the subscribers they send you.

Product Images - Give your affiliates images that show and link directly to specific products. They'll be able to choose an image specific to their site, or choose several images to display.

Review each affiliate Type and match them up with your new linking methods. You may have some linking methods that overlap Types -- this is okay. Just be sure you are concentrating on the affiliates' needs.

Discover a simple four-step way to get bigger affiliate commissions... I'll tell you exactly what those four steps are, and how you can apply this formula right away. Chris Ruane http://www.seriousedge.com

22 WAYS TO GROW YOUR SUBSCRIBERS LIST

By : Catherin Franz

1. Don't bury your subscriber form, place it on your home page and or every page and make it VERY easy to find.

2. Add a one-liner to the byline section of your online published articles. For example: You can subscribe to [name]'s free e-newsletter by visiting [URL].

3. Give people an additional incentive to subscribe. Give them a free ebook or ecourse that has valuable content on a topic that will attract the exact type of ideal clients/customers for you.

4. During network events, ask them if you can sign them up for your newsletter. Then you manually add them when you return from the function with a double opt-in feature. Explain the opt-in feature to them when you ask them to subscribe. This gives them a way out if they were just being polite. Keep asking and don't stop. Practice a simple two or three liners to explain the frequency and purpose of your e-newsletter.

5. Contact any trade organization or associations you belong to or membership has your target market. Ask for their member list. Member's usually get this free, they may charge you if you aren't.

6. After you have the organization's or association's member list, send a direct mail letter, and offer a free subscription and another other free offers you have that help them get aquatinted with you, the type of services you provide, and the benefits of working with someone such as yourself. You can educate them through free ecourses that were created from your e-newsletter articles.

7. Recommend your client's company's newsletter in your e- newsletter. Ask them for a reciprocal recommendation. Both of you win with new subscribers.

8. Write reviews or provide feedback to other newsletters (electronic or printed) you read and enjoy. Many times your comments will get posted in a future issue, along with a link to your site.

9. One of the top ways to attract people is by giving them various ways to interact with you at your web site. Use questionnaires, contests, giveaways, games, or ask for post survey questions and post the statistical responses. Send out a special e-mail announcement when the results of the questionnaire, survey, contest is posted on your web site. The Sales Lead Report, http://www.imninc.com/macmcintosh, adds a survey with each issue, then uses the information in his PR campaign with phenomenal success.

10. Offer a different writing style. One that is warm, comforting, as if you are talking to a friend on the phone. Write conversationally with a personal tone. Add I's, me and you.

11. Always encourage your readers to forward a copy of your e-newsletter to friends, colleagues, and co-workers. You can even write a forwarding e-mail paragraph at the beginning so it is even easier for them to forward.

12. If you do speaking engagements or sales presentations, use one of the first few slides or last slide to invite them to subscribe to your e-newsletter. Don't turn off the screen so it is displayed after you are finish speaking if possible.

13. At speaking engagements, pass around a clip board with a manual way they can register for your e-newsletter. Start passing the board around before you begin speaking. Place a small different piece of paper with a short letter from you to them explaining the topics, frequency, and objectives of the e-newsletter as well as the opt-in option.

14. Send out a press release to the organizations you belong regularly about what's been going on in your e-newsletter. I began mine by sending out a short press release whenever an article was published. When I began getting published 10 and 20 times a month that no longer seemed practical. Thus, I moved over to one a month with a list of where the articles were published. Add a press release section to your web site and post them there as well -- at least the last six releases.

15. Find sites that give out awards for e-newsletters and keep applying until you receive one. When you do, send out a special announcement to your list as well as posting it in a few issues of the e-newsletter and rewrite your bio paragraph at the end of your articles.

16. Don't add people on your list without asking for permission first. Always offer an opt-in/out options. Give them a personal greeting if you are responding to a particular networking even group or other particular group. Some web hosts only need one s*p*a*m complaint before they shut your e-newsletter down. And it isn't worth the problems caused by not respecting this.

17. KISS your subscriber form. Meaning, keep it short and simple. Ask for their e-mail and first name only. You can even simplify it more by just asking for their e-mail address.

18. Set up section for past issues of your e-newsletters. I recommend just listing their main topic or name of the article and not by date. People don't like to read things that they consider old easily. If you create pdf files for past issues, remember that it does save space but it also doesn't allow you to use unique meta page tags so that they show up in the search engines.

19. Add your e-newsletter bio line to all your e-mail signatures.

20. Send out your e-newsletter articles as content for reprinting into other media.

21. Offer targeted subscribers a special report when they refer your e-newsletter to three or more colleagues. Add a price to the special report to give a perception of added value. A special report is 3-10 pages on a very focused topic.

22. Offer your readers high-value content for them to read. Content they can't find easily or ever somewhere else on the Internet and they will keep coming back. This is the new wave for 2004. Subscriptions to e-newsletters are going down because content is too general.

About the Author: Catherine Franz, a Certified Professional Marketing and Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: http://www.abundancecenter.com blog: http://abundance.blogs.com

From Editor

Many successful home base business got started by people surfing the internet ,get involved in home business mailing list and to be subscribers of business ezine. It gives us great pleasure that you have been with us for a long time , or have subscribers just this week. It's great to have you with us. As small thank you for being interested in Bali Global Market Ezine , we will give speciall opportunity to all you joining Testimony Contest. It's easy - all of you can submit your Testimony about Bali Global Market Ezine. The Contestant will be chosen to be prized by one time Ad Solo publication ( $ 8 ) . The winner Testimony Contest will be placed at : http://www.baliglobalmarket.com

Warm Regard

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baliglobalmarket@yahoo.com

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