BALI GLOBAL MARKET EZINE
WEEKLY TIPS NEWSLETTER
ISSUE # 24 FRIDAY,JUNE 2005
FEATURE ARTICLE
HOW TO CHOOSE A GOOD WEB HOST
BY: BETRUND MEISTERS
You've
come to the point where you want to put up your own web site and the Internet,
but you're not sure what to do.
You've done a little research and you're even more confused than you were before.
You know you need a hosting account,
but your'e not sure what kind of hosting account - shared web host, virtual
private server, or dedicated web server.
Well, you've come to the right place The first thing you want to do is get familiar
with the different types of hosting accounts there are out there. It can be
very confusing when you look at different sites and see terms like shared hosting,
virtual private servers, and dedicated web hosting? What do these terms mean
and which type of hosting account to you need. Here is an explanation of the
three main types of hosting accounts that you will be considering. The first
type - ashared hosting account - puts your web site on the same web servers
as hundreds of other web sites from different webmasters. This is kind of like
renting an apartment in a big complex where you share resources with lots of
other people.The next type of hosting arrangment is a virtual private server,
where you are renting a bigger space on a web server and you can put as many
sites on there as you can fit within your service plan. A dedicated server is
the final hosting option, and this case, you are renting an entire web server
and are the only web site owner who can put web sites on that server.Now that
you know the basics of web hosting, which solution is right for your web site?
If you only plan to have one or two web sites, then the best option might be
to use shared web hosting. With shared hosting, all of the web server's technical
issues are managed by the web hosting company, and you can usually find a good
shared hosting account for as little as $10 per month. You just need to design
and upload your web site to the web server and the hosting company will take
care of the rest. A virtual private server is a good next step for people who
are planning to put up multiple web sites. With the ability to put up dozens
of different web sites with their own domain names on the server, virtual private
server hosting gives you the flexibility to expand your web empire as you develop
more site ideas. Depending on the company and how much disk space and bandwidth
you need, you can get virtual private server hosting accounts for as little
as $59. Finally, if you are expecting a site to get a lot of web traffic, or
you plan on putting up a lot of web sites, then you should check into a dedicated
web server. And, with a dedicated web server, you can even resell space on the
server to other web site owners, becoming your own web host and making a profit.When
it comes to dedicated web servers, there are a lot of options in operating systems,
such as Windows or Linux, as well as different types of computers, hard drive
sizes, and bandwidth. But, with a dedicated server, you will be required to
do a lot more on the technical side, so a dedicated server is definitely not
for the newbie. So get started in your research into a web hosting solution
that fits oyur needs for now and in the future. Soon, you will have your own
web empire hosted on the Internet!
Bertrund
Meisters is the owner and operator of <a href="http://infobook-ezine.com/host4pro.html">Hosting
T</a>, a leading Internet directory for hosting information. For more
hosting information and resources, please stop by:
http://infobook-ezine.com/host4pro.html
PAY PER CLICK : WHAT'S IT ALL ABOUT ?
BY : ALEXANDRIA K.BROWN.
No doubt you've heard the phrase "pay per click" before. This refers to any type of advertising where you only pay per click-through.
Traditional Web advertising, such as banner ads, charged advertisers based how many people SAW your ad. But with pay-per-click deals, you only pay for how many people actually CLICK on your ad (to get to your offer page or Web site).
This is great because essentially you only pay for RESULTS.
THE PAY-PER-CLICK
SEARCH PHENOMENON
One of the most popular places pay-per-click has become a phenomenon is within search engines and Web directories. For example, let's use one of my own listings.
Go to http://www.yahoo.com/ right now and search for "ezine publishing." On the search results page, you'll see at the VERY top a section called "Sponsor Listings."
Guess who is listed up here? Yours truly! In fact, at the time I wrote this article, my book site — http://www.ezinequeen.com/tutorial/index.htm — is listed at number one.
Underneath the sponsor listings is the section called "Web Matches," which shows the regular search engine listings that are submitted and indexed the traditional way.
If you do searches for "ezine publishing" on Lycos, AltaVista, and CNET, you'll also see me in the top "Sponsor Listings."
How did I achieve this? Did I pay some search-engine-optimization guru thousands of dollars to tweak my Web site in the favor of all these search engines' algorithms?
No way! I'm on a small business budget, just like you. I achieved these listings myself, and you can too. In fact, it's ridiculously easy.
I simply opened an account with Overture and bid on the phrase "ezine publishing." Overture (http://www.overture.com) provides the "sponsor" listings at all of these sites.
Now, don't let the word "bid" scare you — it's actually a simple process. Once you have an Overture account, you can go in and see exactly who is bidding on the keywords you want, how much they are bidding, and how many clicks these keywords get each week. Then you can choose an appropriate amount to bid and estimate your budget. Some popular keywords go for several dollars, while others go for as little as 5 cents.
AIM TO LAND ONE
OF THE TOP THREE SPOTS
Your goal should be to land one of the *top three* spots for your keywords at Overture, because most of the affiliate sites (such as Yahoo) ONLY show Overture's top three listings at the top of the page in that "sponsor" section, which people see FIRST. If you're number four or five in Overture, you may show up at the bottom of the search page, if at all.
Right now Overture has contracts with Yahoo, MSN, Netscape, Lycos, AltaVista, CNET, and more search sites, and they claim their listings reach more than *80 percent* of all U.S. Internet users!
EASY TO SET UP,
QUICK RESULTS
I'm the first to admit that while I'm "The E-zine Queen," I'm NOT
a technical person. I do none of my own Web design, programming, or computer
maintenance, and I'm apt to throw money at anyone who can help me avoid technical
tasks! But I found Overture easy to figure out.
It only takes them a few days to approve and post your listings. This means if you sign up today, your site can be listed for the keywords you choose by next week. And that means more TARGETED TRAFFIC to your site by next week!
THERE ARE OTHERS
TOO
There are a few other popular pay-per-click services out there. Google AdWords
Select (https://adwords.google.com/select) is one of them. Their service works
very similarly to Overture, although your listings appear a bit differently
— in little boxes alongside of the regular search listings. And your position
is determined not only by your bid, but by your ad's popularity (number of clicks).
The only drawback I found with Google's service is that they absolutely will not accept any listing for a site that features a pop-up window. Even if the pop-up features content that is completely related to the site, such as for a newsletter. I hemmed and hawed to their editorial staff ... and got nowhere.
GIVE THEM A TRY!
So be sure to give pay-per-clicks a try. You only pay when someone clicks on
your ad, so why not see what type of results you get?
It's important to remember that pay-per-clicks are just one tactic in your bag of online marketing tricks. Don't rely on them for all of your Web site traffic. You should still put effort into achieving regular search engine listings and gaining online exposure in other ways.
As your mother likely told you, don't put all your eggs in one basket!
ABOUT THE AUTHOR
Alexandria K. Brown,
“The E-zine Queen,” is author of the award-winning manual, “Boost
Business With Your Own E-zine.” To learn more about her book and sign
up for more FREE tips like these, visit her site at http://www.ezinequeen.com/.
FROM THE EDITOR
Thanks for joining us today whether you have been with us for years, or have subscribed just this week - it's great to have you with us. I want to give a special thank you to all you had submitted the article . Your article can be found here. I try to publish your article step by step.
Warm Regard
Erny Setyawati ( Publisher / Editor )
EZINE MANAGEMENT
to the free Weekly Tips Internet Marketing Newsletter and Monthly Bali Global Market Ezine.