newsletter_11july

THOUGHT OF THE DAY

The common conception is the motivation leads to action,but the reverse is true action precedes motivation. You have to prime the pump and get the juices flowing, which motivates you to work on your goals. Getting momentum going is the most difficult part of the job, and often taking the first step...is enough to prompt you to make the best of your day.

- Robert J.Mc Kain-

FROM THE EDITOR

Now we come again, do not be bored to receive us to your desk. Just take and read the most interested one on our publication. Although our ezine has been publishing almost two years with variation of marketing topic, but as matter of fact many new comers have not understood yet about internet marketing. However, we are never bored to serve you with good topic. We are also ready to be your assistant to solve your problem, if you have problem about internet marketing. That’s way, the purpose of Bali Global Market Ezine help people to solve on internet marketing problem. In this issue, we talk about the effectiveness of email as marketing tool for communication, because so many solicited emails come in our box every day. Let’s read together.
In the end, we are as editor hope all of you always success on your business on line.

With email filters, blockers, and simply tons of unsolicited email, is email marketing still a viable option to build and grow your network marketing business? The answer to this question, in my opinion is "Yes, but."

I remember about 5 or 6 years ago putting about 400 leads into my autoresponder and enrolling about 8 - 10 people a month into my nutritional program. Today, if you had 10 times that many leads, you may get a couple of prospects, and maybe, maybe, one enrollment. It is true that times have changed, but that doesn't necessarily mean that email marketing is dead. Let's look at a couple of examples.

One colleague of mine from California literally cannot keep up with the large number of prospects inquiring about her program. She is signing up 10 - 15 people per month into her program which costs about $1300 to start. Eighty percent of her efforts are wrapped up in email marketing. She has gone through the learning curve and is what I would call, a professional email marketer. How many emails does she send? About 1 million per month.

Another colleague of mine from Georgia is enrolling about 30 people per month into his business, a $20 a month, non-nutritional program. He is not highly sophisticated in what he does, but is effective enough to send out about 250,000 - 300,000 emails per month.

The biggest downside to email marketing is that new recruits are weak. Email marketing is notorious for having a revolving door with new recruits. Why? There is no relationship involved except for exchanging a few emails. Email marketing is very impersonal, and without the relationship, there is no bond (or glue) to hold the new recruit in your business. Many leave as quickly as they come. So how do you overcome this?

With both of my colleagues whom I mentioned above, they are both fanatical about picking up the phone within a very brief time that the prospect visits their web site. One of the very first comments out of their mouth is "I wanted to give you a call and let you know there is a real person on the other end of the email." And it works!

Picking up the phone, reaching out and touching them, and beginning to bond with the new prospect or recruit is vital. If you are not willing to pick up the phone, then email marketing isn't going to be worth it for you. One of email marketing's strengths is sorting through the prospects, then giving you someone to talk to.

So, how many emails should you be sending out in order to get enough prospects to talk to so you can build your business? As many as you can. From my observation, 100,000 leads is minimum. Anything less will not produce results for you. If it is within your budget, 300,000 is a better number. For the "email marketing professional," maybe one million is a better number. Whatever the number, you must be committed to constant, consistent effort, followed up by a personal phone call.

One final thought before we wrap this up. If you are going to involve yourself in email marketing, you must take the time and learn how to do it right. Understand that some people will complain about not wanting your emails, you will get undeliverable emails and blocked emails, and your autoresponder company may change their policies on you and you have to switch companies. But take the time to become a professional at what you do.

In summary, is email marketing still effective for building your MLM business? Yes. You simply must increase the numbers of emails you are sending out. But, you must also understand that you must pick up the phone and reach out and touch your prospects and new recruits or you will lose them. It is still a viable option for those who want to use this as a means of growing their network marketing business.

What is the biggest difference between now and then? Numbers. With the vast expansion of the Internet and email marketing, it simply requires greater numbers to get results today. It is not uncommon for some folks to get a couple hundred unsolicited emails a day that you must compete with. With the billions of emails circulating on a daily basis, you need massive numbers to get results. So, how many emails should you send out? Keep reading.

Rich Niccolls has been helping networkers with leads for over five years. For a list of email marketing friendly autoresponders and mass senders, visit his web site at: http://www.National-Leads.com/autoresponders.html.

I would like to share with you 5 key marketing strategies that maximized the selling power of my web sites and produced more dollar revenue per customer.

Here are five strategies that you can use to boost sales from your web site.

The easiest time to sell more is at the point of sale, when your customer has already decided to purchase your main product. This is when your customer is in a purchase mode. The customer has already opened his wallet and is ready to pay you.You can ethically capitalize on this by offering your customer more products that will compliment the product that he/she is about to purchase. Make sure that you offer the special product for a cheaper price than what it normally sells.Up-selling is the easiest way to increase your profits. You'll see that 25% to 40% of your customers will take advantage of your special offer.

If you are selling multiple products or services, present the higher package before your less expensive package. It's a proven fact the if you present your higher packages before the less expensive packages, more customers will go for your higher package.

Initiating interaction with visitors and customers and supplying helpful information before they leave your site you can dramatically reduce shopping cart abandonment and increase average order size. http://www.liveperson.com/ chat service is a good service where your visitors can chat with you if they have questions

Most people just send visitors to their main splash page, which is probably not the most effective way to market if you want more conversion. A better way to get more out of your visitors would be to use a lead-capture landing page instead of your splash page. A lead-capture page is a single web page that highlights the main benefits of your product without giving any more information other than creating interest in your product. It then prompts your visitors to type in their contact information to proceed further. Your visitors are then redirected to your main web site. You can now follow-up with qualified prospects and convert more visitors into paying customers. Using a lead-capture page has proven to increase conversion rates by up to 35%.

You can create a lead-capture page or use a third party service to create and manage all your leads. One major advantage of third party services like http://www.imediatools.com/ is that you can manage and follow-up with your prospects automatically.

You will close more sales quickly by showing your visitors how your product stands out from your competitor's.There are many strategies that you can use to increase sales and conversions, but you can be sure to increase revenue from your web site by using the five strategies above.

Abe Cherian is the owner of Multiple Stream Media, a company that helps online businesses find new prospects and clients, who are anxious to grow their business fast, and without spending a fortune in advertising and automation. http://www.multiplestreammktg.com/ - http://www.imediatools.com

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