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Asia MLM Leads - An Interview With Simon Hill

by Gobala Krishnan, IAHBE Staff Writer

 

If you’re a network marketer in Asia, you probably would notice how difficult, if not impossible, it is to buy pre-qualified Asian leads off the Internet. Although there are many Websites selling business leads, these are generally US leads and are of no use to a network marketer trying to build a large, solid group locally. This is the reason why I learned to produce leads the D.I.Y way, by advertising using pay-per-click search engines and capturing leads with an online lead capture form, a steep and expensive learning curve.

This is probably the main reason why my heart skipped a beat (to put it dramatically) when I first saw an Australian company selling Asian leads. After some research, I decided to interview and get tough with Simon Hill, founder of LiveLeadStore.com on all the nitty-gritty details of the range of services he can provide to network marketers and grind him to reveal exactly why his business is quickly becoming the best source for live MLM leads in Malaysia, Australia, New Zealand, and Singapore.

Simon, tell us a little about the services you provide on your Website, LiveLeadStore.com.
What we are basically doing at LiveLeadStore is to provide a lead solution for the direct selling markets the other lead companies have forgotten about or are too foreign to operate in. That’s why we work exclusively in Asia and the Pacific region.

What really attracted me to your business was the fact that you were actually offering leads for Malaysia, Singapore. I spent hours searching for MLM leads in Malaysia on Google and came up empty-handed. Tell us more about what you can offer network marketers from these two countries.
South East Asia is one of the fastest growing direct sales markets in the world, so to provide the support for the industry by handling their sales generation is a logical step. We want to be the first main provider there and the best, working closely with all distributors from all companies, helping them grow their business bigger and faster than they could on their own

Simon, what exactly does a “live” lead mean? I have bought some U.S.and Canada leads before, but I’m hard pressed to think that some of them even exist. Most of their email addresses bounce, and I can hardly even manage a 10% response from those leads. How are your leads different?
Our leads are surveyed and delivered to our buyers the very second the prospect submits their information. You can often catch the prospect on the phone while they are still on the very Website they filled their survey on. So there is no contacting prospects two weeks after they have filled out a form and don’t even remember doing it!

Now Simon… without giving out all your trade secrets, do you mind giving us some secret insights on how you actually get those leads?
It’s all about focused audience and offering a focused solution. So we target people who are actively looking for “home-based businesses” or “work-from-home ideas” via targeting certain search phrases, and provide solutions tailored exactly to that. Matching the message with what the lead is looking for is the key to generating our leads. We generate all our leads via search engine, but not by using pop-ups or giveaways.

So, in other words, prospects only sign-up on your Website with the intention of getting more information on how to start their own home-based business, not for free gifts of any sort. This would probably eliminate all the "tire kickers" and attract only serious inquiries.
Exactly.

Great. I know for a fact that your MLM leads work. For the benefit of anyone reading this, I actually came to know about Simon’s unique MLM leads because we were basically using the same advertising and lead capture method. I noticed the LiveLeadStore Website, and I decided to check out “the competition.” Since then I have spoken to you on Skype a couple of times. Through my Website, I even met a network marketer in Malaysia (who eventually became a co-author on my MLM blog) who “experienced” your leads and is absolutely thrilled about them. His upline in Australia bought some Malaysian leads from you, called him up to explain the business opportunity, and he joined almost immediately. Now he is considering building the foundation of his business using your leads as well. The fact that he joined without ever meeting his upline is testimony of the quality of your leads.
It’s always great to hear stories like that. Again, we only find leads that are actively looking for something.

Simon, I promised the members of the IAHBE some serious drilling on your services, so now I’ve got to ask you the tough questions. I guess the main thing on the top of everyone’s minds is the price of the leads you offer. They may seem pretty steep to the inexperienced buyer, so can you tell us which packages you recommend and what sort of value can we expect from them?
The best thing about buying leads from us is that you are only paying for good leads that are interested in the type of business you are offering. We offer 100% replacement on any bad leads with wrong details. If you were, for example, trying to generate your own leads online, you will be paying for all your advertising, whether it provides you good leads, bad leads, fraudulent leads or no leads. Also the other value is in that our leads aren’t resold; when you receive them they haven’t been contacted several times before; they are super fresh. In the hands of the right distributor, even with our smallest package you could be signing up several people. With every order, users receive their own customized autoresponder system, back office management and access to our training section.

Sounds like a good deal to me. I think I spend a little more per lead than you do using my own marketing campaigns. One thing’s for sure, it’s not so easy to get great quality leads. I spent over $1,000 learning how to do it, and I still have all that expensive software to maintain. I think it’s a great deal for those who want to leapfrog the learning curve and get straight to building their MLM business.
Yes you don’t want to get sidetracked when you are trying to build your business, and going with a company such as ours, all the software and systems are already in place. So you can get to building your business.

Malaysia and Singapore are MLM hotspots, with over 600 registered direct selling companies in Malaysia alone. I see great potential here, but I also know from experience that most network marketers here are very new to the concept of buying leads to build their business. Do you offer any sort of training to help them get started with your leads?
Our lead training section is updated every week with new content on working with leads and building your MLM business. My staff and I are also there every step of the way for all our customers, answering any questions or queries or helping them to understand and use our services better.

So you told me over YIM that you’re busy traveling and expanding your business. What can we expect from LiveLeadStore.com in the near future?
We will be adding more Asian countries onto the program, based on the feedback of our customers—Taiwan, South Korea and Japan—as well as looking into some European countries as well. We are also trying to continually improve our customer experience, and one big step we took towards realizing that recently is by updating our back office system to make everything easier for everyone.

Now I know that there are tons of IAHBE members who could really benefit from your service. Can I, if you may, force you into a corner and threaten you to offer some kind of ‘exclusive’ deal for IAHBE members?
For any new members from IAHBE, I think we can add 15% of any order on top of what they would normally receive. Just mention "IAHBE" in the comments section of an order.

Well, that’s all, Simon. I want to thank you for your time and for everything you’ve shared with us in this interview.
I hope we have been able to show everyone a new and exciting way to build their businesses in Asia.

About Simon Hill and LiveLeadStore.com

Simon is the Managing Director of Live Lead Store based in Brisbane, Australia. His company specializes in custom lead generation campaigns, customer relationship management solutions for network marketers and pay-for-results marketing strategies.

Business Contact Information:
Website:
http://www.liveleadstore.com/
Phone: +61 410 474 377
Fax:+61 7 3266 1810


Gobala Krishnan is a home business entrepreneur and author based in sunny Kuala Lumpur, Malaysia. He helps frustrated and underpaid employees turn their knowledge and passion into a profitable and fulfilling home based business at his Website http://www.homebizmalaysia.com