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THE EXPORTING OF AMERICA PART 1 :

TURNING ADVERSITY INTO OPPORTUNITY IN THE US MARKET

By Daniel L. Dashnier, IAHBE Staff Writer

 

Most of you have heard about the great loss of jobs in the United States since 2001, and that a large part of it is due to outsourcing to other countries. Research shows that 3.8 million jobs have been lost since January of 2001, and of that 3.8 million, 1.5 million have been "exported" (outsourced) to India, Singapore, China, Canada, and Mexico. In addition, a recent study conducted in the fall 2003 estimated 15 million jobs will be lost to outsourcing to the countries mentioned by the year 2015. This paints a frightening picture of jobs in America when the following facts are considered:

"Jobless" Economic Recovery: Only 10,000 to 25,000 new jobs per month have been created in the United States; with projections of about 100,000 jobs per month as an improvement in 2nd Quarter 2004.

110,000 jobs need to be created each month to cover population growth in the United States alone.

By the time the next president takes office (or stays for a second term), an estimated 4.2 to 4.5 million jobs will have been lost in four years. That translates to 2,874 jobs lost PER DAY since January 2001.

The United States Budget Deficit will hit $1 trillion by Inauguration Day, 2005. In January 2001, there was no budget deficit in the United States, and we had actually begun paying off the National Debt.

The dollar is the weakest it has been since the Great Depression. The currency of choice is now the Euro, which is worth about $1.73 for each U.S. dollar. It is now more expensive to go to Europe, but cheaper for Europeans to visit the United States (which can be a good thing).

The United States has the highest poverty rate among children and retired citizens than any other industrialized nation in the world.

The United States is the only industrialized nation that does not provide healthcare to every child.
The exporting of American jobs in the technical and service industries has been underway for many years. I have been an employee in technical-related fields since 1999—the same year I chose to start a home business. In January, 2001, I lost my first job to outsourcing. The company I worked for lost a contract for support to an Indian call center, and another major American company exported all customer service and technical support calls to Canada and India.

I received a tap on the shoulder, was handed a box, and was escorted out by an armed guard along with about 50 other people. It looked like we had all been arrested, and if we hadn't been getting into our own cars and driving off, a bystander might have thought the city's largest drug ring had just been broken up. Our crime? Being an expert in our field, which made us too expensive, creating an excuse for a company to pass us by and favor outsourcing to India, not only for cost benefit per person but also cost benefit reaped from massive tax cuts given to corporations that outsource jobs. Yes, the government of the United States essentially pays American companies who destroy American jobs. The irony does not escape me.

Now, I await the "second tap," as I am currently finishing up the Standard Operating Procedures of all I do and handing them over to a call center in India. Calls are already being rerouted, and it is no secret that there will soon be no place for me in this organization. At least this time it will not be a surprise. Am I bitter that I will lose my second job in three years to India? Yes...and no. Why? Because the situation has created a situation I might possibly never have realized without losing my job. It is called "displaced worker status," which swings the doors of opportunity even wider than anything I could be doing on my own at the moment.

Adversity Becomes Opportunity: A Paradigm Shift

A few weeks ago, as I was sitting at work training my replacement, I realized that my home business could improve exponentially as a result of losing my job, combined with the current economic conditions in the United States. This does not just apply to my home business but, most likely, to yours. There is no better time to start your own home business than right now. The Federal Reserve chairman suggested that Congress cut Medicare and Social Security to "save" the budget from an enormous deficit. If this idea is carried through to fruition, it will put the final nail in the coffin of Social Security (and most likely Medicare) for anyone under the age of 50. It simply will not exist by the time retirement age arrives, despite having to pay into the system every paycheck. We must create our own security—financially and medically—through our own home business.

For those of us in cooperative marketing, the situation presents a unique and undeniable opportunity: there are hundreds of thousands of people in the United States alone that have already suffered a job loss or will before 2015. By 2015, it will be millions of people, all hungry for one thing: financial security for themselves and their families. You could see thousands of home businesses springing up per year to whom you might offer your goods or services. It gave me the opportunity to realize that we can make a difference in the lives of others. We can help them become financially free, never having to depend on the dead American Dream of working for an American Corporation and retiring after 30 years of service with a great pension.

So, How Has Adversity Become Opportunity?

The cost of healthcare in America is steadily on the rise. A home business can easily reduce monthly expenses immediately through tax breaks (see a CPA or tax advisor) and use the extra money to cover the expense of business, as well as part or all of healthcare costs. In addition, there are more and more resources available to the self-employed to have their own health insurance, even payroll, so the cost of insurance can be deducted pre-tax.

Americans are awakening to the fact that the Internet is the most powerful tool yet in an increasingly networked world. With that being true, many will start to seek opportunity from the comfort of their own home and "telecommute" by conducting their entire business through the Internet.
If you have expertise in resume writing and job hunting services, your growth potential is literally "explosive" right now. Get out there and advertise your services; it will pay off!

Most Americans who are currently without work will be required, because of the job market, to accept jobs at lower wages than they are used to. This creates a desire to earn more...and not necessarily from the job but from a supplemental business.

By expanding your home business or creating one or getting friends to create businesses, you will be making a great contribution to the growth of American economic strength. You will be doing your part to help the economy and create a better future for yourself and your children's children.

As more and more Americans become self-employed, Congress will be forced to reckon with this emerging political force. The results of that are nearly immeasurable at the moment, but just take a moment to think of the possibilities.
This is but a sampling of adversity turned into opportunity, and we've only begun to scratch the surface by talking about the United States. This adversity is also creating a crop of exponential growth overseas. We'll be covering that opportunity in Part II of this article. Thomas Friedman, in an Op Ed column for The New York Times, recently stated that "Indian…companies…aren't just taking American jobs, it's also making them."

I've allowed myself to suffer at the hands of the American Economic Situation. I don't want anyone else to let the opportunity that arises out of seemingly disastrous situations be taken for granted. I did nearly three years ago. Today, I await the second tap, and I look forward to it as one of the most liberating days of my life. When the pink slip lands on your desk, how will you react? There are fewer and fewer industries that can be considered "safe." Technical was the first to go, service is going, and now engineering is a growing power of Indian advances. Major companies are recognizing a new set of skills that can be outsourced to lower costs. General Electric's CEO and Chairman of the Board, Jeffrey Immelt, in his letter to stakeholders regarding the 2003 Annual Report of General Electric, Inc. stated:

Competition from places like China and India has evolved beyond low-cost manufacturing labor to include highly competitive engineering graduates who earn less than production workers in the developed world. Winning companies must think globally, but understand local consequences. Only competitive companies can serve investors, employees, and stakeholders during this dramatic phase of globalization.

That simply means that GE intends to serve investors and stakeholders by beginning to further outsource engineering and research and development activities. No such thing as job security exists in America anymore. Corporations do not need to be loyal to the employee (you're a commodity), and employees, through surveys, show that they do not have any loyalty (or very little) to the company for whom they currently work—whether a large corporation or a smaller business.

General Electric's comments are important because they are the third-largest company in the world and the only original company still on the New York Stock Exchange with 400,000 employees worldwide. What the giants do, the rest will follow, just to stay competitive. Create job security for yourself. It's the safest way...the ONLY way in today's economic climate around the globe.

SOURCES

Friedman, Thomas L. "What Goes Around…." Op-Ed Column, The New York Times,
February 26, 2004.

Immelt, Jeffrey R. "General Electric Annual Report 2003 Letter to Stakeholders."
Part of the 2003 "General Electric Annual Report." General Electric, Inc., 2004

Lee, Amy. "Indian-Americans Fear Outsourcing Impact." Financial Times Ltd.,
March 4, 2004.

Leonhardt, David. "Chief Executives' Survey Fuels Hopes on Hiring." The New York
Times, March 4, 2004.

McGinn, Daniel. "Help Not Wanted." Newsweek, Inc. on MSNBC.com, Inc.,
March 1, 2004.

Overby, Stephanie. "Inside Outsourcing in India." CIO Magazine, CXO Media, Inc.,
June 1, 2003.

On The Web:
http://www.cio.com/ (CIO Magazine)
http://msnbc.msn.com/id/3032542/(MSNBC News/Newsweek Magazine)
http://www.infinityinformations.com/outsourcing/outsourcing.html (Infinity Information Systems/Indian Outsourcing Services)
http://www.ge.com/en (General Electric, Inc.)
http://www.cnn.com/CNN/Programs/lou.dobbs.tonight/ (CNN, Inc., Lou Dobbs Tonight, Exporting America Series)
http://www.crestlinegroup.com/ (The Crestline Group, Indian Outsourcing Firm)


Daniel L. Dashnier is a home-based entrepreneur, freelance writer, and owner of Dashnier Enterprises, offering a technical writing services and cooperative marketing tools in Madison, Wisconsin. He is currently a staff writer for IAHBE.