generating_residual.htm

Monitoring your stats you get to know what your most popular posts are that keep getting hit from search engines or linked to by other blogs/websites. My recent post about web design got linked and commented on by some very high profile websites and blogs, and continues to do so even today. I never imagined it to be that successful. That is one example of how you can go back into a post and monetize it. But since people use that post as a reference I won’t be doing much to it apart from the PPC ads that have been there since the beginning.

Sometimes a good bait can get you a real big catch, which could last a long time.

The other posts in my blog that get quite a lot of hits from search traffic is the Lacoste Sale page, who’d have guessed, the office furniture post, the google documents post and a bunch of others. Now since I’ve set my template to include the PPC ads by default I feel that is enough for me. But to further monetize it you can always slip in an affiliate banner or a text link into them. With the new service of Text Link Ads called Post Level Ads coming out soon I’m hoping to use that method to monetize my past posts.

Search engines archive your posts and depending on the content that you wrote around it - it either ranks really high for a long tail keyword or a short very targeted keyword. Doing a round up twice a month is enough to see your top posts and giving them some extra attention, unless of course you get like 10K hits a day in which case I need your advice.

Affiliate Marketing can be one of the most useful and effective methods in this type of marketing. Your success in effectively monetizing your archives also depends on the type of visitors you draw to your blog posts and what they searched to come to it. Once you master that art making a residual income from your blog can be quite a revenue generator.

Methods that might be helpful

Putting an affiliate banner in the middle or at the end of the post.
Introducing an extra affiliate link with a keyword, I suggest leaving the sponsored posts alone for the first two points.
Maybe adding an extra block of text with a recently updated comment to show that the post is not just an archive page but revisited by the author. That makes the visitor get more serious about reading and potentially buying something or clicking on an Ad.
Adding relevant links to a related article from your top posts. For ex. “My other post on sales and offers is also a great read, have a look.“
And many more such tricks, but try these out for now and see how it goes.

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