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Blogs

Researched by Karen Barnes

Q: What is a blog?

A: A blog is short for "Web log" and can perhaps best be described as an online journal. Blogs are event-oriented and placed in chronological order much like a journal or diary. With blogs and the ever-growing Internet, you can now use your journal entries as a way of marketing. You could blog the events of how you started your business, advertise your products and services, describe products sold or for sale, and even use the blog as a means of recruiting others into your organization.

You could also think of a blog as a draft of your daily tasks of your business. You should place appropriate links within your blog—links to business contacts, affiliate programs, any resources that you use, and anything that would be considered valuable to the reader.

 Q: Why should I use blogs?

A: When using a blog as a vehicle to promote your business, it can be set up for interaction from your visitors by providing a way for them to ask questions or even to place comments about your business or similar experiences they have had with promoting their own business. With this type of interaction, outbound links placed by others with the same interest can also aid you in your Website ranking because it increases the content richness of your site.

Having your site interactive for your visitors encourages repeat visits from them. Having repeat customers can also help build your ranking because they will spread your site to others they know that have the same interest as the blog you have created. People like to have some interaction and control of what they are doing when visiting your Website or, in this case, your blog.

Q: How would I go about setting up a blog?

A: Listed below are sites that you can use to set up a free blog:

Blogger.com—Create a blog in tree easy steps:
Erablog.net—It's free, it's simple and fast to set up and it comes with an RSS 0.91,RSS 1.0 and categories: /
Beblog.com—http://beblog.com/

Q: Now that I have my blog set up, how can I get the word out about it?

A: Submit your blog to all the blog search engines. This will get your blog information out much more quickly! Some will get you in right away and others will take time. Just like a regular search engine—they will come by and "crawl" your blog periodically.

Blog Catalog: http://www.blogcatalog.com/
Blog Search Engine: http://www.blogsearchengine.com/
Blog Street: http://www.blogstreet.com/
Bloogz: http://www.bloogz.com/
Day pop: http://www.daypop.com/
Feedster: http://www.feedster.com/
Ice Rocket: http://www.icerocket.com/