TOP 3 STEPS TO SUCCESS BUILDING THE RELATIONSHIPS
BY : ERNY SETYAWATI
Marketing
is a broad business subject that encompasses a range of activities including
advertising, public relations, sales, promotions and building relationships.
Building relationships—often called networking—is a vital foundation
for the building of a strong business of any size. Start by building relationships
with other like-minded people and those with whom you share interests. The
more relationships you build with other people, the longer your lists of people
are who may buy from you or join your business venture.
Bruce DeYoung in "What's Relationship Marketing?" gives a definition
of this idea: relationship marketing is the process of attracting, maintaining,
and enhancing relationships with people. You must seek ways to gain a prospect's
trust and find ways to meet their needs. This concept has recently been discussed
frequently in the media. But it is not new. DeYoung wrote his article in 1988
and some of his references go back to 1983.
How are relationships built?
For starters, be helpful. Find some things your prospect wants and establish
ways to get these for them. Try doing something your prospect needs, or give
advice if desired. You will need to share information to accomplish this.
Relationship marketing cannot be selfish or self-centered. For success building
the relationships. There are Top 3 steps :
1.
Successfully Using Discussion Board As A Marketing Tool.
For example, suppose your interests include cooking, swapping recipes, dinner
parties, or parties in general (also known as get-togethers of family and
friends). Look for sites with discussion boards on such topics and sign up.
Then get yourself involved in some of the topics that are on the board by
adding to the topic of discussion before ever trying to make a sale or a recruit
out of anyone on that particular board.
With all discussion boards, the owners will allow you to set up what is called
a signature file. This is a footer for all your posts with your name, a link
(or two) to your Websites that are relevant to the topic of the discussion
board. However, if the discussion board is a topic on cooking, don't put the
links to business opportunities directly into your signature. This could turn
off any potential clients that you may have and may violate discussion board
rules or etiquette. Instead, consider building a small specialty Website with
relevant products that would be of interest to those participating in the
discussion board. On that Website, you can include a link to your business
opportunity.
Continuing with the example above, let's say you are in an opportunity that
sells a variety of products, and you have three items that are food or beverage
related.
2.
Successfully writing article As A Marketing Tool.
Everyone says writing articles with resource blocks and having them published
in e-zines or websites is a good way to attract traffic and prospective customers.
Lot of marketer do this, and we know it works. There are also many who simply
refuse to distribute free articles, saying their writing efforts are too valuable
to give away. They are entitled to their opinions. But we know articles work.
we also know many of us do not have the international guru status many authors
believe they have. So free articles are the best way for us to get our message
out there. There are many paying opportunities for all kinds of writers. Many
marketers do this, too, and get some results.
What if you hate to write? Use other people's articles after becoming an affiliate
so you can sell their products. There are many e-books and other electronically
distributed items for sale. Most of the producers are avid article writers
and would be glad for you to use these with all the purchase links they put
in them. That's why you need to become their affiliate.
3.
Successfully Using E-mail As Marketing Toll.
This is the whole principle that e-mail marketing pivots upon: create an e-mail
list, keep expanding it, and use it to bring customers back to your Website,
where you convince them that your product, your service, and your value are
outstanding. Your Website is where you will make the sale; the e-mail is what
will bring customers there. —Sheri Waldrop, Owner of Proscribe Writing
Service.
E-mail may bring customers, but before you can entice a visitor to your Website
to give you their e-mail address, you have to make your site a place they
want to visit—and stay. Using free offers to get the attention of your
visitors when they visit your Website is still one of the best ways to build
a relationship with that visitor and increase the chances that he or she will
return.
Many people who are using the Internet are looking for information. Several
key ways to keep them as returning visitors.
-
Offer free downloads , Offering them premiums, give-aways, and downloads can
be a very cost effective part of your advertising budget. If you type "free
content," "free ebooks," or "free downloads" into
your Google or other search engine, you'll find thousands of things that you
can offer your Website visitors.
- To begin the process of turning these visitors from prospects into loyal
customers, you need to develop an effective follow-up system. The use of autoresponders
can be a very cost-effective way to follow up with those who have visited
your Website. Autoresponders can be programmed with messages that you will
use to close the deal on products that you are selling.
- By setting up an autoresponder form on your Website (available from your
Website hosting service, or search for "autoresponder form" via
search engine), your visitors can sign up for further information, newsletters,
downloads, and other free offers. This in turn will give you and your visitors
the opportunity for some interaction on your Website, thereby allowing you
to build what is called an opt-in subscribers list or also known as an e-mail
list.
Newsletters delivered by autoresponder to the names on your opt-in list are
a great way to keep them informed with updated information about you, your
services, or your products. It is best to keep your newsletters to one page.
Keeping them short and precise, you will not lose the interest of your readers.
The best, and as yet by far the most productive, thing you can do for your
subscriber list is to research any new information and products for them so
that they will not have to. In today's age, most people are searching for
quality information and products in less time.
Erny Setyawati is Author and Publisher of Bali Global Market Ezine who has experiences in Internet Marketing. She also write about history ,culture and traditional food of Indonesian Archipelago. See her Ezine at : http://www.baliglobalmarket.com