preface_bgm36.htm

Dear Subscribers,
We feel so hard to market on line today; it caused many competitors around us, beside new technology come so rapidly. People tend to pursue how to be the first rank in the search engine. All of high-tech meaningless, if we use wrong words to write on advertisement. The use of simple words and easy to be understood by people, more important than others breakthrough. Be careful to use words for communication, especially to market your business. Let’ s read our article in this publication so that you can find difference to write the words. Enjoy our publication.

Thought of the day

All our dreams can come true. If we have the courage

to pursue them

-Walt Disney -

FEATURE ARTICLE

Advertising's Most Important Word

By Jerry Bader

If you had to guess the single most important word in advertising what would it be: free, special, discount, sale, new, improved, bigger, better?

So many words have lost their meaning or been corrupted by misuse or abuse that it is not an obvious choice. The words
luxury, exclusive, and world class have been rendered meaningless after being applied to everything from eight hundred.
square foot condos to restaurants that serve microwave frozen dinners. We can't even rely on light, diet, or low carb to actually describe what's inside a package. Read the article more ......

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